Author: anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

Tip: Voicemail Stats

Campaigns, Cold Calling, Omnichannel, Tips

Cold calling isn’t dead but 80% of calls go to VM. Here’s some guidelines to make sure…
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Your LinkedIn profile is more powerful than a biz card

LinkedIn, Personal Branding

Would you go to a board room meeting in a sweatsuit? You can’t make a first impression twice…
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Social Selling = Value Selling

Personal Branding, Social Selling, Value Selling

Anyone can post an article on LinkedIn and then call themself a social seller.  Well that’s n…
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5 reasons why newsletters work #trustedadvisor

Campaigns, Email Marketing, Newsletter, Value Selling

Newsletters are a way to create value to your clients and then build future campaigns around them. …
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So you have an account list… NOW WHAT?

Execution, Master Territory Plan

Whether you have 5, 100 or 5,000 accounts, you have to create a Master Territory Plan (MTP).  A MTP…
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Master Territory Plan

Master Territory Plan, Pipeline Generation

A Master territory Plan is what you put together after you do the hard work of researching, analyzi…
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Tip: LinkedIn Audience building strategy

Pipeline Generation, Selling Strategies, Social Selling, Tips

Are you talking to an empty room when you post something on LinkedIn? Here’s a sound strateg…
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Don’t be single threaded – 8 tips how social selling helps

Selling Strategies, Social Selling

Multiple decision makers are becoming more prevalent. The single-threaded approach—a salesperson f…
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