Author: anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

Research – who & what

Master Territory Plan, Pipeline Generation

What to target Innovation Plans to grow their business Relevant Competitor news Recent Executive changes that indicate strategy or...
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New Business Meeting (NBM)

New Business Meetings, Omnichannel, Pipeline Generation, Sales Motions

Sales organizations and Salespeople have their own definitions of what a New Business Meeting is. …
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Marketing Mix

Marketing Mix, Marketing Strategies

Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.
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