Sales organizations and Salespeople have their own definitions of what a New Business Meeting is. This is a succinct definition from a previous company I worked for.
Even if a New Business Meeting isn’t defined you should always hold yourself to this standard.
A New Business Meetings a meeting with an executive of power and influence that aims to open doors at the customer and trigger discussions on strategic business issues with C-Level executives.
The meeting will present your company’s industry knowledge and other analysis to position your company’s value in addressing issues relevant to the customer.
3 componets of MEDDIC are identified: