Sales organizations and Salespeople have their own definitions of what a New Business Meeting is. This is a succinct definition from a previous company I worked for.

Even if a New Business Meeting isn’t defined you should always hold yourself to this standard.

A New Business Meetings a meeting with an executive of power and influence that aims to open doors at the customer and trigger discussions on strategic business issues with C-Level executives.

The meeting will present your company’s industry knowledge and other analysis to position your company’s value in addressing issues relevant to the customer.

3 componets of MEDDIC are identified:

Executing an effective weekly omnichannel strategy is necessary to book these types of meetings as this isn’t easy.