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Marketing Strategies Blog for IT Salespeople

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LAND & EXPAND!!!

Digital disruption has revolutionized the sales and marketing landscapes so getting meetings are more challenging than ever.

Forget about building champions or applying value selling strategies without the right audience.

It takes at least 8-10 touches to get someone’s attention.

Without an in person meeting, you’re never going to sell anything. Keep messaging simple – the goal should be to LAND & EXPAND.

To get people’s attention, you have to be where they are the moment they want information.

That means your messaging has to be omnichannel, so they’re hitting many places at once, both online and offline.

As a passionate marketing guy and veteran tech salesperson, I blog about how to leverage the right marketing mix to get consistent at bats with clients and prospects, so you can build your funnel with qualified opportunities and make lots of money.

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Posts from the Marketer category

5 Elements of a successful VITO letter (also BASHO)

Will Technology Soon Turn Sales Reps Into Marketers?

CMO redefined for IT salespeople