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Marketing Strategies Blog for IT Salespeople

Posts from the Marketer category

5 Elements of a successful VITO letter (also BASHO)

By Anthony Lobosco on December 9, 2019

CMO redefined for IT salespeople

By Anthony Lobosco on March 20, 2018

Will Technology Soon Turn Sales Reps Into Marketers?

By Anthony Lobosco on January 20, 2018

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Welcome to Lobo Social!

Salespeople have to be good marketers because they are running their own franchise.

With any business, you need to find new clients through prospecting which has become more challenging for many reasons.

Sales is an Art and a Science and the great ones work on both Sales and Marketing skills.

All these efforts bubble up to your Personal Brand, which is your most valuable asset – it’s what you stand for.

Lobo Social is a blog about how I apply these concepts running Sales & Marketing for Livtech, a boutique IT company.

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Recent Posts

7 Ways I social sell
Do you have a personal brand?
What is Social selling?
Start with dynamic discovery – 3 steps
Start selling by not selling

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