Embracing Smarketing: The Future of Organizational Growth
In the ever-evolving world of business, the term ‘smarketing’ has become increasingly prominent. This innovative concept...
Salespeople as CMOs: Running Your Territory Like a Marketing Pro
Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesp…
Will Technology Soon Turn Sales Reps Into Marketers?
This article by David Dodd in 2015 helped validate my philosophy of sales reps having to be effecti…
5 Elements of a successful VITO letter (also BASHO)
VITO “very important top executive” letters is an effective way to target a key contact…
