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Marketing Strategies Blog for IT Salespeople

Posts by Anthony Lobosco

Start with dynamic discovery – 3 steps

By Anthony Lobosco on December 11, 2019

Start selling by not selling

By Anthony Lobosco on December 9, 2019

MEDDIC – roadmap to success

By Anthony Lobosco on December 9, 2019

In sales, your Personal Brand is EVERYTHING

By Anthony Lobosco on December 5, 2019

Marketing your franchise

By Anthony Lobosco on November 29, 2019

Personas – who are you selling to?

By Anthony Lobosco on November 29, 2019

Omni-channel strategy

By Anthony Lobosco on October 3, 2019

CMO redefined for IT salespeople

By Anthony Lobosco on September 20, 2019

Will Technology Soon Turn Sales Reps Into Marketers?

By Anthony Lobosco on July 20, 2019

Email, call to action, phone call, social…..REPEAT!!!

By Anthony Lobosco on June 10, 2019

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LAND & EXPAND

Digital disruption has revolutionized the sales and marketing landscapes. Getting meetings is far more challenging than ever, because of the amount of info coming at people every minute.

When you get a meeting, be authentic, knowledgeable and trustworthy. It’s about them.

When you’re trying to attract new prospects, socialize simple messaging through an omni-channel strategy and reach your audience where they are the moment they want information.

As a passionate marketing guy and veteran tech salesperson, I blog about how to leverage the right marketing mix to get consistent at bats with clients and prospects while staying true to your most important asset – your personal brand.

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Start with dynamic discovery – 3 steps
Start selling by not selling
MEDDIC – roadmap to success
In sales, your Personal Brand is EVERYTHING
Marketing your franchise

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