Author: anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

Farmers vs. Hunters in Sales: Bridging the Gap in a Digital Age

BDR Mentality, Farming, Hunting, Marketing Strategies, Omnichannel, Pipeline Generation

Farmers and Hunters are two different breeds of salespeople.  Or are they.  Generally, a farmer is someone who develops existing...
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The Evergreen Mindset: Leveraging BDR Skills for Success in Outside Sales

Career

The transition from Business Development Representative (BDR) to outside sales can be both exhilara…
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What is BANT and how can it streamline lead generation?

Selling Strategies

Posted by: Lucid Content Team Lead qualification is the process of deciding whether the opportunity in front of you (the potential...
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Standard Industry Benchmarks for BDR Metrics

BDR, Metrics

Conversion Rates Definition: The percentage of leads that successfully convert into the desired action (e.g., booked meetings, qualified...
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17 Cold call strategies for BDR’s

BDR, Cold Calling

Cold calling is a crucial skill for Business Development Representatives (BDRs). It can open doors to new opportunities, build...
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The Art of Cold Calling: Strategies for Success

BDR, Cold Calling, Demand Generation

Cold calling can be one of the most challenging aspects of sales, but with the right approach, it can also be one of the most rewarding....
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The Crucial Inputs and Outputs of BDRs: WHY they matter for success

Metrics

I wrote several blogs about what and how metrics BDRs should focus on. Now, I’m bringing everything together to show WHY these...
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Unlocking the Power of 6sense for Business Development Representatives (BDRs)

AI, Demand Generation, Sales Tools

Business Development Representatives (BDRs) are the vanguard, responsible for identifying and nurturing potential leads to convert them...
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Mastering Your Metrics: HOW Understanding Conversion Rates Can Elevate Your BDR Game

Metrics

As a Business Development Representative (BDR), knowing your numbers is crucial. One of the most important metrics you need to track and...
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How Many Calls Your BDR Teams Need to Make: A Data-Driven Guide

BDR, Cold Calling, Pipeline Generation

Compliments of Salestrail If you Googled that headline, most probably you’ll land on some page or article giving you the 60 or 100 dials...
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