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Posts from the Personal Branding category

LAND & EXPAND!!!

Digital disruption has revolutionized the sales and marketing landscapes so getting meetings are more challenging than ever.

Forget about building champions or applying value selling strategies without the right audience.

It takes at least 8-10 touches to get someone’s attention.

Without an in person meeting, you’re never going to sell anything. Keep messaging simple – the goal should be to LAND & EXPAND.

To get people’s attention, you have to be where they are the moment they want information.

That means your messaging has to be omnichannel, so they’re hitting many places at once, both online and offline.

As a passionate marketing guy and veteran tech salesperson, I blog about how to leverage the right marketing mix to get consistent at bats with clients and prospects, so you can build your funnel with qualified opportunities and make lots of money.

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Posts from the Personal Branding category

Email, call to action, phone call, social…..REPEAT!!!

Omnichannel or become Stan

Your LinkedIn profile is more powerful than a biz card

In sales, your Personal Brand is EVERYTHING

Social Selling = Value Selling

Tip: How to create genuine videos

Do you have a personal brand?

5 reasons why your personal brand trumps your resume