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Softening barriers

Getting through to a key stakeholder isn’t easy.  Sometimes, if you cold call a high level person out of the blue with no point of reference, you risk pissing them off.  The goal is to get a New Business Meeting with them.

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Omnichannel strategy

Omnichannel means reaching people through multiple mediums – online (Social Selling, email marketing) and offline (cold calling, email Marketing, handwritten VITO letters or face to face meetings).

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