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CMO redefined for IT salespeople

Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesperson has to be their own CMO that sets the strategies for personal branding, demand generation activities, social selling strategies, communications, market research for their patch, along with hitting their sales targets.

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Softening barriers

Getting through to a key stakeholder isn’t easy.  Sometimes, if you cold call a high level person out of the blue with no point of reference, you risk pissing them off.  The goal is to get a New Business Meeting with them.

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