LoboSocial

December 1, 2019

Start selling by not selling

I’ve been in sales for almost 25 years, but sadly, only started selling less than a year ago.

November 29, 2019

Running a franchise is akin to running a sales territory for a large company, agent or broker. Products and marketing comes from corporate. Franchises are all the same across the board by design, except one factor.

November 29, 2019

Personas – who are you selling to?

There are three types of buyers – Economic Buyer (EB), Technical Buyer and User Buyer. You need to understand their motivations.

November 19, 2019

In sales, your Personal Brand is EVERYTHING

In sales, your reputation is everything and it’s your number one asset you’re gonna have throughout your life.

October 3, 2019

Omni-channel strategy

Omnichannel means reaching people through multiple mediums – online (Social Selling, email marketing) and offline (cold calling, email Marketing, handwritten VITO letters or face to face meetings).

September 20, 2019

CMO redefined for IT salespeople

Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesperson has to be their own CMO that sets the strategies for personal branding, demand generation activities, social selling strategies, communications, market research for their patch, along with hitting their sales targets.