Email, call to action, phone call, social…..REPEAT!!!
It can take over 10x’s to get someone’s attention. WIFT (what’s in it for them) messaging is the key. Be persistent..Read more
Softening barriers
Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level person out of the blue with no point of reference, you risk pissing them off. The goal is to get a New Business Meeting with them.Read more
Building Champions through social selling
You have a 10% chance of closing a deal when you do not have a Champion. A Champion will answer two crucial questions, “Why do anything?” and “Why buy now?” and will sell for you when you’re not there.Read more
5 Elements of a successful VITO letter (also BASHO)
VITO “very important top executive” letters is an effective way to target a key contact in an organization with personal and valuable messaging. After sending a VITO letter, you can then spend the next few weeks or months with persistent follow up (calls or emails with relevant articles).Read more
Omnichannel or become Stan
Did you know Google has a T-Rex on its campus to remind everyone that the mighty dinosaurs got extinct? This is what happens when you don’t execute an effective omnichannel sales strategy.Read more
Protected: Personas – who are you selling to?
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TIP – Email Stats (Tuesday best day for emails)
Email marketing is an effective demand generation strategy. It has to be followed by calls and repeated. Here are some valuable stats.Read more
Omnichannel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email marketing) and offline (cold calling, email Marketing, handwritten VITO letters or face to face meetings).Read more
5 ways to test your champion
How many times have you thought you had a true champion to help drive your deal to fruition? Sometimes (or many times), this doesn’t happen.Read more
Marketing your franchise
Running a franchise is akin to running a sales territory for a large company, agent or broker. Products and marketing comes from corporate. Franchises are all the same across the board by design, except one factor.Read more