Embracing Smarketing: The Future of Organizational Growth
In the ever-evolving world of business, the term ‘smarketing’ has become increasingly prominent. This innovative concept...
Mastering ABM Campaigns in Technology: A Strategic Guide
In today’s fast-paced world of technology, where innovation is the name of the game, marketers face unique challenges. One effective...
Why Outbound Sales Platforms Shouldn’t Be Reserved for BDRs – A Salesperson’s Perspective
If a salesperson manages a large territory, they often wonder (or should): “If BDRs (Business Development Representatives) utilize...
Unveiling the Perfect Fit for the Senior Customer Retention Marketing Manager Role at F5
In the dynamic world of modern marketing, a Senior Customer Retention Marketing Manager plays a pivotal role in ensuring customer...
Farmers vs Hunters – being a good marketer is necessary
Farmers and Hunters are two different breeds of salespeople. Or are they. The reality is that hun…
Omni-channel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
Marketing Mix
Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.
