Marketing Strategies

Embracing Smarketing: The Future of Organizational Growth

Field Marketing, Marketer, Marketing, Marketing Mix, Marketing Strategies, Omnichannel, Social Marketing

The term ‘smarketing’ has become increasingly prominent. This innovative concept represents the amalgamation of sales and...
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Mastering ABM Campaigns in Technology: A Strategic Guide

Marketing Strategies

In today’s fast-paced world of technology, where innovation is the name of the game, marketers face unique challenges. One effective...
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Farmers vs Hunters – being a good marketer is necessary

Farming, Hunting, Marketing Strategies, Omnichannel, Pipeline Generation

Farmers and Hunters are two different breeds of salespeople.  Or are they.  The reality is that hun…
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Omni-channel strategy

Campaigns, Execution, Marketing, Marketing Strategies, Omnichannel, Pipeline Generation, Sales Motions, VITO letters

Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
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Marketing Mix

Marketing Mix, Marketing Strategies

Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.
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