Farmers vs. Hunters in Sales: Bridging the Gap in a Digital Age
Farmers and Hunters are two different breeds of salespeople. Or are they. Generally, a farmer is someone who develops existing...
Embracing Smarketing: The Future of Organizational Growth
The term ‘smarketing’ has become increasingly prominent. This innovative concept represents the amalgamation of sales and...
Mastering ABM Campaigns in Technology: A Strategic Guide
In today’s fast-paced world of technology, where innovation is the name of the game, marketers face unique challenges. One effective...
Why Outbound Sales Platforms Shouldn’t Be Reserved for BDRs – A Salesperson’s Perspective
If a salesperson manages a large territory, they often wonder (or should): “If BDRs (Business Development Representatives) utilize...
Unveiling the Perfect Fit for the Senior Customer Retention Marketing Manager Role at F5
In the dynamic world of modern marketing, a Senior Customer Retention Marketing Manager plays a pivotal role in ensuring customer...
Omni-channel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
Marketing Mix
Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.
