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Marketing Strategies Blog for IT Salespeople

Posts from the Pipeline Generation category

LAND & EXPAND!!!

Digital disruption has revolutionized the sales and marketing landscapes so getting meetings are more challenging than ever.

Forget about building champions or applying value selling strategies without the right audience.

It takes at least 8-10 touches to get someone’s attention.

Without an in person meeting, you’re never going to sell anything. Keep messaging simple – the goal should be to LAND & EXPAND.

To get people’s attention, you have to be where they are the moment they want information.

That means your messaging has to be omnichannel, so they’re hitting many places at once, both online and offline.

As a passionate marketing guy and veteran tech salesperson, I blog about how to leverage the right marketing mix to get consistent at bats with clients and prospects, so you can build your funnel with qualified opportunities and make lots of money.

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Posts from the Pipeline Generation category

Email, call to action, phone call, social…..REPEAT!!!

Softening barriers

5 Elements of a successful VITO letter (also BASHO)

Protected: Personas – who are you selling to?

TIP – Email Stats (Tuesday best day for emails)

Omnichannel strategy

Tip: Voicemail Stats

99% execution 1% idea

TIP: Email tester

CMO redefined for IT salespeople