Embracing Smarketing: The Future of Organizational Growth
In the ever-evolving world of business, the term ‘smarketing’ has become increasingly prominent. This innovative concept...
Salespeople as CMOs: Running Your Territory Like a Marketing Pro
Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesp…
The Key Role of Senior Customer Marketing Manager in the Tech Industry
In today’s fast-paced and competitive technology landscape, the role of a Senior Customer Marketing Manager has become increasingly...
Marketing your franchise
Running a franchise is akin to running a sales territory for a large company, VAR or Telecom agent.
Unveiling the Perfect Fit for the Senior Customer Retention Marketing Manager Role at F5
In the dynamic world of modern marketing, a Senior Customer Retention Marketing Manager plays a pivotal role in ensuring customer...
Omni-channel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
Shadow Marketing
Shadow Marketing is when salespeople in large organizations do their own marketing independent of t…
