Phone call, email, CTA, social…..REPEAT!!!
It can take over 10x’s to get someone’s attention. WIFT (what’s in it for them) …
5 Elements of a successful VITO letter (also BASHO)
VITO “very important top executive” letters is an effective way to target a key contact…
Softening barriers
Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level pe…
Omni-channel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
How to read a 10k and annual report and apply to VITO/BASHO
The best way to create an effective and customized communication in the form of a VITO or BASHO let…
