Cold calling isn’t dead but 80% of calls go to VM. Here’s some guidelines to make sure your VM’s are effective.

Voicemail Stats

  • The average voicemail response rate is 4.8%. (InsideSales)
  • A team of 50 sales reps leave about 1,277 hours of voicemails per month. (RingDNA)
  • 15% of every sales reps’ time simply leaving voicemails. (RingLead)
  • The optimal voicemail message is between 8 and 14 seconds. (The Sales Hunter)
  • 80% of calls go to voicemail, and 90% of first time voicemails are never returned. (RingLead)

 Voicemails should be part of an omichannel strategy.