5 Elements of a successful VITO letter (also BASHO)
VITO “very important top executive” letters is an effective way to target a key contact…
Softening barriers
Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level pe…
Personas – who are you selling to?
There are three types of buyers – Economic Buyer (EB), Technical Buyer and User Buyer. You n…
