Author: anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

New Business Meeting (NBM)

New Business Meetings, Omnichannel, Pipeline Generation, Sales Motions

Sales organizations and Salespeople have their own definitions of what a New Business Meeting is. …
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Marketing Mix

Marketing Mix, Marketing Strategies

Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.
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