Farmers vs. Hunters in Sales: Bridging the Gap in a Digital Age
Farmers and Hunters are two different breeds of salespeople. Or are they. Generally, a farmer is someone who develops existing...
Embracing Smarketing: The Future of Organizational Growth
The term ‘smarketing’ has become increasingly prominent. This innovative concept represents the amalgamation of sales and...
Phone call, email, CTA, social…..REPEAT!!!
It can take over 10x’s to get someone’s attention. WIFT (what’s in it for them) …
Salespeople as CMOs: Running Your Territory Like a Marketing Pro
Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesp…
Will Technology Soon Turn Sales Reps Into Marketers?
This article by David Dodd in 2015 helped validate my philosophy of sales reps having to be effecti…
Omni-channel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
Omnichannel or become Stan
Did you know Google has a T-Rex on its campus to remind everyone that the mighty dinosaurs got exti…
Tip: Voicemail Stats
Cold calling isn’t dead but 80% of calls go to VM. Here’s some guidelines to make sure…
99% execution 1% idea
Executing an omnichannel strategy isn’t easy. But this is what has to be done to be successf…
5 reasons why your personal brand trumps your resume
Your personal brand is your biggest asset. It’s the true measure of who you are. I predict …
