7 reasons why salespeople need the right tools
Salespeople need the right tools to be successful in getting new meetings. Here are 5 reasons why.
5 Elements of a successful VITO letter (also BASHO)
VITO “very important top executive” letters is an effective way to target a key contact…
Softening barriers
Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level pe…
Do you have a personal brand?
Your personal brand is your most important asset. It’s your identity and what you stand for. It can be socialized through...
Massive action 1999
I was almost put on plan my first year but Massive Action led to Presidents Club the following year…
Omni-channel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
Personas – who are you selling to?
There are three types of buyers – Economic Buyer (EB), Technical Buyer and User Buyer. You n…
Building Champions through social selling
You have a 10% chance of closing a deal when you do not have a Champion. A Champion will answer tw…
Omnichannel or become Stan
Did you know Google has a T-Rex on its campus to remind everyone that the mighty dinosaurs got exti…
TIP – Email Stats (Tuesday best day for emails)
Email marketing is an effective demand generation strategy. It has to be followed by calls and rep…
