Email Stats

  • mail opens increase after 12 p.m., with the most active period being between 2 p.m. and 5 p.m.
  • Tuesday emails have the highest open rate compared to other weekdays. (Experian)
  • 33% of email recipients open emails based on subject line alone. (Convince and Convert)
  • Subject lines with more than 3 words experience a drop in open rate by over 60%. (ContactMonkey)
  • Personalized emails including the recipient’s first name in the subject line havehigher open rates. (Retention Science)
  • B2B customers have become desensitized to words such as “reports,” “forecasts,” and “intelligence”. (Adestra 2013)