So you have an account list… NOW WHAT?
Whether you have 5, 100 or 5,000 accounts, you have to create a Master Territory Plan (MTP). A MTP…
Master Territory Plan
A Master territory Plan is what you put together after you do the hard work of researching, analyzi…
Tip: LinkedIn Audience building strategy
Are you talking to an empty room when you post something on LinkedIn? Here’s a sound strateg…
Don’t be single threaded – 8 tips how social selling helps
Multiple decision makers are becoming more prevalent. The single-threaded approach—a salesperson f…
Don’t worry about analytics when starting a blog
Analytics are bogus when you’re starting off.
Tip: How to create genuine videos
It’s not easy to make a video as a novice. Content is king and people will be able to have their &#…
Shadow Marketing
Shadow Marketing is when salespeople in large organizations do their own marketing independent of t…
5 reasons why your personal brand trumps your resume
Your personal brand is your biggest asset. It’s the true measure of who you are. I predict …
How to read a 10k and annual report and apply to VITO/BASHO
The best way to create an effective and customized communication in the form of a VITO or BASHO let…
Research – who & what
What to target Innovation Plans to grow their business Relevant Competitor news Recent Executive changes that indicate strategy or...
