Written by 10:50 am First Impression, LinkedIn, Personal Branding

In sales, your Personal Brand is EVERYTHING

In sales, your reputation is everything and it’s your number one asset you’re gonna hav…
personal brand is everything

In sales, your reputation is everything.

Your personal brand is your most important asset.  It’s what you stand for and what you’re all about.  You may not realize it, but every time you make contact with a client or prospect online or offline, it contributes to your brand.  For example, your LinkedIn profile is the first line of true first impressions.

In today’s world of social media, your personal interactions spill into your professional life, so it’s tougher to differentiate between the two.

It’s the omnichannel strategy that you may not realize you’re executing, have to execute or trying to execute.

Your Personal Brand plays a key part in building your book of business (clientele).

Repeat business comes from the relationships you’ve built over time and it’s what builds a sustainable book of business.  Relationships are based on your reputation and what you’re all about.  Hmm, sounds like a Personal Brand to me.

Replicating that experience with new clients is the challenge.  We all have our strengths and in today’s world, they should be exploited in an authentic way.

Here’s a great article from Forbes about personal branding for salespeople, “Attention Sales People: It’s time to Develop Your Personal Brand.

Don’t be a 20th Century seller in the 21st Century and become Stan.


Anthony Lobosco

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