Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.
Product – What are you selling? Tangible or intangible item?
Place – How the product will be provided to the customer. Directly or through a partner. Also how are going to reach them online and offline?
Price – Although this pertains to cost, it’s truly about the value your product or service offers.
Promotion – The marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations.