Sales Blitz’s are a way to generate new business meetings (NBM’s) that can result in building pipeline.
But do they just make you feel inadequate because most people fudge results?
These high-energy, focused efforts are all about drumming up new business meetings (NBMs) and beefing up that pipeline. Do they sometimes leave you feeling like you’re not measuring up, especially when others seem to be inflating their results?
These can be very effective to build your business but it’s something that should be happening all the time.
I’ve been in environments where it’s done once a quarter, once every 6 weeks, once a month or once a week.
They can be a total blast if you’ve laid the groundwork properly. It’s like prepping for a marathon; you don’t just show up and run, you train for it. The effort you put in before the blitz directly correlates to the glittering results you’ll see after.
But let’s not sugarcoat it. You won’t always hit the jackpot. And if you don’t have a steady rhythm of prospecting and aiming for those NBMs, then brace yourself – it’s going to feel more like a prickly cactus than a smooth ride.
My advice? Run your own race. Don’t get too wrapped up in what everyone else is doing or claiming they’re doing. Focus on your game, your strategy. And here’s a little nugget of wisdom: Sales organizations should really invest more in a regular, weekly demand generation strategy. It’s like watering your garden regularly; it ensures that you have a sustainable, flourishing pipeline in the long run.
So, let’s embrace Sales Blitzes for what they are – a part of our toolkit, not the whole toolbox. Keep prospecting, keep strategizing, and remember, the real magic happens in the day-to-day grind. Keep at it, sales warriors! 🚀📈
Anthony Lobosco
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