Marketing Mix

Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.

Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.

Product – What are you selling? Tangible or intangible item?

Place – How the product will be provided to the customer. Directly or through a partner. Also how are going to reach them online and offline?

Price – Although this pertains to cost, it’s truly about the value your product or service offers.

Promotion – The marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations.

Anthony Lobosco

anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I’ve sold in all markets – Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

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About the Author / anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.