Tip: How to create genuine videos
It’s not easy to make a video as a novice. Content is king and people will be able to have their &#…
Shadow Marketing
Shadow Marketing is when salespeople in large organizations do their own marketing independent of t…
5 reasons why your personal brand trumps your resume
Your personal brand is your biggest asset. It’s the true measure of who you are. I predict …
How to read a 10k and annual report and apply to VITO/BASHO
The best way to create an effective and customized communication in the form of a VITO or BASHO let…
Research – who & what
What to target Innovation Plans to grow their business Relevant Competitor news Recent Executive changes that indicate strategy or...
New Business Meeting (NBM)
Sales organizations and Salespeople have their own definitions of what a New Business Meeting is. …
Marketing Mix
Marketing Mix is the 4P’s – Product, Place, Price, and Promotion.
