Why Outbound Sales Platforms Shouldn’t Be Reserved for BDRs – A Salesperson’s Perspective
If a salesperson manages a large territory, they often wonder (or should): “If BDRs (Business Development Representatives) utilize...
20 Essential Tips for Thriving in Technology Sales: From Continuous Learning to Self-Care
Just like athletes, sales professionals must continuously condition themselves and cultivate a repertoire of effective habits. Here are...
Salespeople as CMOs: Running Your Territory Like a Marketing Pro
Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesp…
The Key Role of Senior Customer Marketing Manager in the Tech Industry
In today’s fast-paced and competitive technology landscape, the role of a Senior Customer Marketing Manager has become increasingly...
Crafting Winning Account Plans: Navigating Success with Existing and New Accounts
Account planning is the backbone of any successful sales strategy, whether you’re nurturing existing accounts or venturing into new...
Unlocking Success: The Power of Value Selling in IT
In today’s ever-evolving tech landscape, selling IT solutions isn’t just about showcasing features and functionalities;...
Marketing your franchise
Running a franchise is akin to running a sales territory for a large company, VAR or Telecom agent.
Outcome Selling
The main difference between traditional selling and outcome-based selling is talking about the cust…
Mastering the Three Essential “Whys” in Sales
In the world of sales, the power of asking the right questions cannot be overstated. Among these questions, the three key...
5 ways to test your champion
How many times have you thought you had a true champion to help drive your deal to fruition? Somet…
