Research – who & what

What to target

• Innovation Plans to grow their business
• Relevant Competitor news
• Recent Executive changes that indicate strategy or direction
• Clearly stated goals or risks to success (10k)
• Negative PR tied back to IT
• Outages tied to revenue loss
• Recent fines paid for non-compliance

Who to target

• Corporate objectives and business strategies
  • C-Level
  • EVP
• Business Initiatives, Critical Capabilities or Challenges
  • VP,
  • Dir
  • Lines of Business

VITO or BASHO letters, emails

Omichannel Strategies

Reading 10k’s or Annual Reports

Softening messaging

Anthony Lobosco

anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I’ve sold in all markets – Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

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