Would you go to a board room meeting in a sweatsuit? You can’t make a first impression twice. If your LinkedIn profile is where your clients, prospects, partners, etc are going to see what you’re about, then wouldn’t you want to present yourself in the best way you can?
Newsletters are a way to create value to your clients and then build future campaigns around them. The first newsletter is always the hardest because it may be overwhelming to figure out what your clients want. But it’s up to you to determine what’s relevant to your target audience and how to lay it out in a way they’re going to want to consume it.
Sales Blitz’s are a way to generate new business meetings (NBM’s) that can result in building pipeline. But do they just make you feel inadequate because most people fudge results? I feel sales organizations should spend more time on weekly demand generation strategy cadence to ensure the long term success of building sustainable pipelines.
Whether you have 5, 100 or 5,000 accounts, you have to create a Master Territory Plan (MTP). A MTP will provide the blueprint for your penetration and growth strategy for your accounts. It’s worth the work you’re putting in on the front end because you will be able to move very fast when you execute.