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5 reasons why newsletters work #trustedadvisor

Newsletters are a way to create value to your clients and then build future campaigns around them.  The first newsletter is always the hardest because it may be overwhelming to figure out what your clients want. But it’s up to you to determine what’s relevant to your target audience and how to lay it out in a way they’re going to want to consume it.

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Sales Blitz or Sales Pits?

Sales Blitz’s are a way to generate new business meetings (NBM’s) that can result in building pipeline. But do they just make you feel inadequate because most people fudge results? I feel sales organizations should spend more time on weekly demand generation strategy cadence to ensure the long term success of building sustainable pipelines.

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So you have an account list… NOW WHAT?

Whether you have 5, 100 or 5,000 accounts, you have to create a Master Territory Plan (MTP).  A MTP will provide the blueprint for your penetration and growth strategy for your accounts. It’s worth the work you’re putting in on the front end because you will be able to move very fast when you execute.

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