☠️ Some people think cold calling is dead.
That it’s outdated and ineffective.
I’m here to tell you those people are wrong. 👇
📖 I recently read a post from a marketing leader.
🤔 Who was skeptical about the value of cold calls.
Unsolicited calls missed the mark for her:
→ An eager job seeker called about a closed position.
→ A sales rep pitched her an unnecessary service.
→ Someone tried to sell her a redundant payment processor.
She said:
→ They only serve to deter her.
→ Make her mistrust the brand behind it.
→ They’re intrusive.
→ Won’t use them in her outbound sales strategies.
If done wrong, I don’t blame her.
When done right, cold calls can be highly effective by:
→ Creating direct human connections.
→ Personalizing interactions.
→ Cutting through digital noise.
→ Providing immediate feedback.
→ Building trust.
→ Understanding needs.
→ Enabling proactive outreach.
→ Offering differentiation.
🚀 I’ll even take it a step further 🚀
Here are ways to maximize effectiveness and minimize irritation:
→ Research and Personalization: Personalize your pitch based on thorough research.
→ Value Proposition: Clearly explain how your product solves specific problems or improves the prospect’s business.
→ Respectful Timing: Call at an appropriate time.
→ Empathy and Listening: Approach with empathy, listening more than speaking.
→ Follow-Up: Respect their response if uninterested, and follow up with an email summarizing the conversation and providing additional resources.
→ Use your head and don’t be a moron!!! 🧠
She’s right, cold calls aren’t for everyone.
→But dismissing them entirely would be a mistake.
Executed thoughtfully and strategically:
→ Cold calls can effectively connect with prospects.
→ Build relationships.
→ Drive sales.
P.S. What’s your experience with cold calls? Do you see their potential or avoid them altogether?
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Anthony Lobosco
