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Posts tagged Execution

CMO redefined for IT salespeople

By Anthony Lobosco on September 20, 2019

99% execution 1% idea

By Anthony Lobosco on December 10, 2018

LAND & EXPAND

Digital disruption has revolutionized the sales and marketing landscapes. Getting meetings is far more challenging than ever, because of the amount of info coming at people every minute.

When you get a meeting, be authentic, knowledgeable and trustworthy. It’s about them.

When you’re trying to attract new prospects, socialize simple messaging through an omni-channel strategy and reach your audience where they are the moment they want information.

As a passionate marketing guy and veteran tech salesperson, I blog about how to leverage the right marketing mix to get consistent at bats with clients and prospects while staying true to your most important asset – your personal brand.