Phone call, email, CTA, social…..REPEAT!!!
It can take over 10x’s to get someone’s attention. WIFT (what’s in it for them) …
Softening barriers
Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level pe…
TIP – Email Stats (Tuesday best day for emails)
Email marketing is an effective demand generation strategy. It has to be followed by calls and rep…
How to read a 10k and annual report and apply to VITO/BASHO
The best way to create an effective and customized communication in the form of a VITO or BASHO let…
