Author: anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

The Key to Success: The Importance of a Customer Retention Marketing Manager

Retention

In the ever-evolving landscape of business, customer acquisition is often the primary focus. While attracting new customers is undoubtedly...
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Empowering Success: The Role of Field Teams in Crafting Effective Sales Engagement Playbooks and Call Scripts

BDR

In the fast-paced world of sales, the success of Business Development Representatives (BDRs) and Sales Development Representatives (SDRs)...
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Embracing the Challenger Sales Mindset: Igniting Success in Modern Selling

Selling Strategies

In today’s fast-paced and competitive business landscape, traditional sales approaches are no longer as effective as they once were....
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Maximizing Opportunities: How Independent Software Vendors (ISVs) Can Leverage the AWS Marketplace

Partners

The cloud computing landscape has transformed the way businesses operate, and Independent Software Vendors (ISVs) have been at the...
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10 tips to Master the Art of Acquiring New Logos in Technology Sales

Selling Strategies

In the ever-evolving landscape of technology sales, acquiring new logos, or customers, is the lifeblood of your success. Whether...
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Mastering Hybrid Sales: Clients, Renewals, and New Business

Selling Strategies

Introduction In today’s fast-paced and highly competitive business landscape, the role of a salesperson has evolved significantly....
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Navigating Success: A Guide for Technology Partners in the Public Sector

Partners

The public sector is an arena that plays a critical role in the functioning of society. Government agencies, educational institutions, and...
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Unlocking Success: The Significance of Partner Ecosystems in Technology Sales

Partners

In today’s dynamic and hyper-competitive technology sales landscape, success is often synonymous with collaboration. To thrive and...
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Staying Relevant in Sales: Why Cadence Matters

Cadence

In the fast-paced world of sales, success often hinges on being in the right place at the right time. That place? Where your clients and...
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The Power of Client Relationships: Statistics That Prove Their Business Impact

Customer Success

In today’s competitive business world, the pursuit of new customers often takes the spotlight. However, what’s equally—if not...
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