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Posts tagged Economic buyer

Personas – who are you selling to?

By Anthony Lobosco on November 29, 2019

Personas (light)

By Anthony Lobosco on September 21, 2018

LAND & EXPAND

Digital disruption has revolutionized the sales and marketing landscapes. Getting meetings is far more challenging than ever because of the amount of info coming at people every minute.

Forget about building champions or applying value selling strategies without the right audience.

Get peoples’ attention by differentiating yourself in a meaningful way. People can see through BS and they will disregard you if they sense it.

Be authentic, knowledgeable and trustworthy. It’s about them.

Socialize simple messaging through an omni-channel strategy and reach your audience where they are the moment they want information.

As a passionate marketing guy and veteran tech salesperson, I blog about how to leverage the right marketing mix to get consistent at bats with clients and prospects while staying true to your most important asset – your personal brand.