Salespeople, You’re a Brand. Start Acting Like It.

personal branding is key

youre run ning a franchise and marketing is a key component of that

people ID with your nbrand as a person

yes the company you work for is important but you will always have your personal brand

people buy from people showcase that in videos

your calling card should also be your sales blog

ominchannel demand gen strategy

people want info the moment they want it

if youre not omnipresent or omnichannel youre going to lose

BYOD consumer tech now is more powerful than enterprise tech so is personal marketing or field marketing more powerful than corp marketing

think hyper-local for field marketing and macro marketing for corp marketing

Anthony Lobosco

anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I’ve sold in all markets – Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

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