personal branding is key
youre run ning a franchise and marketing is a key component of that
people ID with your nbrand as a person
yes the company you work for is important but you will always have your personal brand
people buy from people showcase that in videos
your calling card should also be your sales blog
ominchannel demand gen strategy
people want info the moment they want it
if youre not omnipresent or omnichannel youre going to lose
BYOD consumer tech now is more powerful than enterprise tech so is personal marketing or field marketing more powerful than corp marketing
think hyper-local for field marketing and macro marketing for corp marketing
Anthony Lobosco
I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I’ve sold in all markets – Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.
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I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.