Author: anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

Mastering the Art of Demand Generation: A Salesperson’s Guide to Success

Demand Generation

In the world of sales, the role of a Demand Generation Expert is akin to being the architect of success for your territory. As a...
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Key Qualities of Exceptional Business Development Representatives (BDRs)

BDR

Business Development Representatives (BDRs) play a pivotal role in driving growth for organizations. They are the frontlines of lead...
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The Crucial Role of a Success Manager

Success Manager

In the ever-evolving landscape of IT sales, building and nurturing customer relationships has become a strategic imperative. The role of a...
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The Power of Adopting a BDR Mindset in Sales: A Game-Changer

BDR Mentality

When I tell people I’m a sales pro with a BDR Mindset, most look at me like I’m crazy.. Well mostly the ones that can’t...
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Fueling Your Drive: How to Stay Motivated as a Business Development Representative (BDR)

BDR

Working as a Business Development Representative (BDR) can be exhilarating and challenging. It’s a role that requires persistence,...
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Mastering ABM Campaigns in Technology: A Strategic Guide

Marketing Strategies

In today’s fast-paced world of technology, where innovation is the name of the game, marketers face unique challenges. One effective...
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Fueling Growth: The Vital Role of BDRs in High-Growth Tech Companies

BDR

In the fast-paced world of technology, high-growth companies face unique challenges and opportunities. One key factor that can make or...
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How to Utilize GenAI to Foster Strong Partnerships

AI, Partners

In today’s fast-paced business landscape, building and nurturing partnerships is essential for growth and success. While traditional...
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Unlocking Growth: The Value of Business Development Representatives in a Technology Company

BDR

In the ever-evolving landscape of the technology industry, where innovation is constant and competition is fierce, the role of Business...
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