Farming

Farmers vs. Hunters in Sales: Bridging the Gap in a Digital Age

BDR Mentality, Farming, Hunting, Marketing Strategies, Omnichannel, Pipeline Generation

Farmers and Hunters are two different breeds of salespeople.  Or are they.  Generally, a farmer is someone who develops existing...
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The Prospecting Game: Salespeople Who Hunt vs. Those Who Wait

Farming, Hunting, Selling Strategies, Staff's Picks

There are two distinct approaches in sales: prospecting and relying on inbound leads. Both strategi…
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