Author: anthonylobosco

I’m Anthony Lobosco, editor and Technology Sales Veteran with a BDR Mindset. Throughout my 25 year career, I've sold in all markets - Commercial, Enterprise, and Public Sector. I wear multiple hats – Farmer, Hunter, and Demand Generation Expert all rolled into one. My passion lies in blending insights from these unique perspectives on Lobo Social.

Unlocking Success: The Value Pyramid in Sales

Selling Strategies

In the intricate world of sales, understanding your customer’s needs and delivering value is paramount to building strong and lasting...
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Seeing Salespeople as Your Customers: A BDR’s Guide to Success

BDR

In the world of Business Development Representatives (BDRs), the focus is often on reaching out to potential customers and leads. However,...
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The Prospecting Game: Salespeople Who Hunt vs. Those Who Wait

Farming, Hunting, Selling Strategies, Staff's Picks

There are two distinct approaches in sales: prospecting and relying on inbound leads. Both strategi…
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The Well-Rounded Sales Approach: Nurturing Existing Accounts and Attracting New Ones

Selling Strategies, Tips

In the world of sales, success isn’t merely about acquiring new clients or retaining existing ones. Instead, it’s about...
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Effective Demand Generation Strategies for BDR-Minded Professionals

Demand Generation, Selling Strategies

n this blog post, we’ll delve into effective demand generation strategies tailored to IT sales professionals with a BDR mindset....
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Navigating the Dynamics of Networking: Resellers vs. Manufacturers

Partners

Let’s dive into the world of networking and partnerships in technology sales, where engaging with both resellers and manufacturers is...
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Navigating the IT Channel: The Vital Role of a Channel Manager

Channel, Partners

In the ever-evolving world of Information Technology (IT), businesses rely on strong partnerships with resellers, distributors, and...
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Embracing Smarketing: The Future of Organizational Growth

Field Marketing, Marketer, Marketing, Marketing Mix, Marketing Strategies, Omnichannel, Social Marketing

The term ‘smarketing’ has become increasingly prominent. This innovative concept represents the amalgamation of sales and...
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Unlocking Success with Account-Based Networking (ABN) Strategies

BDR

In today’s hyper-connected world, networking is a cornerstone of professional growth and business success. However, traditional...
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Sales Blitz or Sales Pits?

call blitz, Pipeline Generation

Sales Blitz’s are a way to generate new business meetings (NBM’s) that can result in bu…
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