Author: Lobo

I’m Anthony Lobosco, founder of SalesByLobo and a 25-year Sales Leader who’s been in the trenches as a Hunter, Farmer, and Player-Coach. This site brings together everything I’ve learned - my philosophies, hard-earned strategies, and a passion for helping salespeople and teams succeed. Whether you’re here to refine your skills, explore new strategies, or see how we can work together, welcome. Let’s make an impact!

Unlocking Success: The Value Pyramid in Sales

Selling Strategies

In the intricate world of sales, understanding your customer’s needs and delivering value is paramount to building strong and lasting...
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The Prospecting Game: Salespeople Who Hunt vs. Those Who Wait

Farming, Hunting, Selling Strategies, Staff's Picks

There are two distinct approaches in sales: prospecting and relying on inbound leads. Both strategi…
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Effective Demand Generation Strategies for BDR-Minded Professionals

Demand Generation, Selling Strategies

n this blog post, we’ll delve into effective demand generation strategies tailored to IT sales professionals with a BDR mindset....
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Navigating the Dynamics of Networking: Resellers vs. Manufacturers

Partners

Let’s dive into the world of networking and partnerships in technology sales, where engaging with both resellers and manufacturers is...
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Navigating the IT Channel: The Vital Role of a Channel Manager

Channel, Partners

In the ever-evolving world of Information Technology (IT), businesses rely on strong partnerships with resellers, distributors, and...
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Embracing Smarketing: The Future of Organizational Growth

Field Marketing, Marketer, Marketing, Marketing Mix, Marketing Strategies, Omnichannel, Social Marketing

The term ‘smarketing’ has become increasingly prominent. This innovative concept represents the amalgamation of sales and...
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Embracing the Challenger Sales Mindset: Igniting Success in Modern Selling

Selling Strategies

In today’s fast-paced and competitive business landscape, traditional sales approaches are no longer as effective as they once were....
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Maximizing Opportunities: How Independent Software Vendors (ISVs) Can Leverage the AWS Marketplace

Partners

The cloud computing landscape has transformed the way businesses operate, and Independent Software Vendors (ISVs) have been at the...
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10 tips to Master the Art of Acquiring New Logos in Technology Sales

Selling Strategies

In the ever-evolving landscape of technology sales, acquiring new logos, or customers, is the lifeblood of your success. Whether...
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Mastering Hybrid Sales: Clients, Renewals, and New Business

Selling Strategies

Introduction In today’s fast-paced and highly competitive business landscape, the role of a salesperson has evolved significantly....
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