Written by 10:26 pm BDR, BDR Mentality, Tips, Uncategorized

Triangulation: The Secret Weapon of Smart Sales Pros

Triangulation sounds like a Ted Bundy tactic.
It’s what good salespeople do to reach new clients. πŸ‘‡

Triangulation is a military strategy hitting targets from multiple angles.

The “Art of Triangulation” in sales:
β†’ Hitting your targets from all angles.

To master triangulation, follow these steps first:
β†’ Identify the right targets.
β†’ Understand the target’s ecosystem.
β†’ Uncover potential points of leverage.
β†’ ID partners or affiliates who already have relationships with your target.
β†’ Leverage your 1st, 2nd, and 3rd connections.
β†’ Engage with related organizations or individuals sharing common interests or challenges with your target audience.

Then execute:
β†’ Demand generation and outreach efforts.
β†’ Email campaigns.
β†’ Social media outreach.
β†’ Networking events.

πŸš€ Create multiple touchpoints to reinforce your sales message and drive engagement.

πŸš€ By using triangulation, you increase your chances of capturing the attention of your target audience.

P.S. How have you used triangulation to reach your targets?
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Anthony Lobosco

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