Triangulation sounds like a Ted Bundy tactic.
Itβs what good salespeople do to reach new clients. π
Triangulation is a military strategy hitting targets from multiple angles.
The “Art of Triangulation” in sales:
β Hitting your targets from all angles.
To master triangulation, follow these steps first:
β Identify the right targets.
β Understand the target’s ecosystem.
β Uncover potential points of leverage.
β ID partners or affiliates who already have relationships with your target.
β Leverage your 1st, 2nd, and 3rd connections.
β Engage with related organizations or individuals sharing common interests or challenges with your target audience.
Then execute:
β Demand generation and outreach efforts.
β Email campaigns.
β Social media outreach.
β Networking events.
π Create multiple touchpoints to reinforce your sales message and drive engagement.
π By using triangulation, you increase your chances of capturing the attention of your target audience.
P.S. How have you used triangulation to reach your targets?
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Triangulation: The Secret Weapon of Smart Sales Pros
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