Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesperson has to be their own CMO that sets the strategies for personal branding, demand generation activities, social selling strategies, communications, market research for their patch, along with hitting their sales targets.
Would you go to a board room meeting in a sweatsuit? You can’t make a first impression twice. If your LinkedIn profile is where your clients, prospects, partners, etc are going to see what you’re about, then wouldn’t you want to present yourself in the best way you can?
Newsletters are a way to create value to your clients and then build future campaigns around them. The first newsletter is always the hardest because it may be overwhelming to figure out what your clients want. But it’s up to you to determine what’s relevant to your target audience and how to lay it out in a way they’re going to want to consume it.