LoboSocial

June 3, 2019

5 Elements of a successful VITO letter (also BASHO)

VITO “very important top executive” letters is an effective way to target a key contact in an organization with personal and valuable messaging. After sending a VITO letter, you can then spend the next few weeks or months with persistent follow up (calls or emails with relevant articles).

May 5, 2019

TIP – Email Stats (Tuesday best day for emails)

Email marketing is an effective demand generation strategy. It has to be followed by calls and repeated. Here are some valuable stats.

March 26, 2019

5 ways to test your champion

How many times have you thought you had a true champion to help drive your deal to fruition? Sometimes (or many times), this doesn’t happen.

January 29, 2019

Tip: Voicemail Stats

Cold calling isn’t dead but 80% of calls go to VM. Here’s some guidelines to make sure your VM’s are effective.

December 10, 2018

99% execution 1% idea

Executing an omnichannel strategy isn’t easy. But this is what has to be done to be successful.

November 28, 2018

MEDDIC (light)

MEDDIC is a sales methodology based on qualification for complex (enterprise level) Business to Business sales environments.

November 27, 2018

TIP: Email tester

If you ever guess on someone’s email and want to test the validity, use Mail Tester.

November 19, 2018

Your LinkedIn profile is more powerful than a biz card

Would you go to a board room meeting in a sweatsuit? You can’t make a first impression twice. If your LinkedIn profile is where your clients, prospects, partners, etc are going to see what you’re about, then wouldn’t you want to present yourself in the best way you can?