LoboSocial

February 20, 2021

What is Social selling?

Social selling is the process of developing relationships as part of the sales process. The goal is to always to develop a trusted relationship that leads to doing business together.

February 15, 2021

Do eyes smile? Guest Blogger, Ed Finn

Great observation on the science of selling in this new COVID world by our Guest Blogger, Ed Finn.

November 22, 2020

7 reasons why salespeople need the right tools

Salespeople need the right tools to be successful in getting new meetings. Here are 5 reasons why.

November 16, 2020

5 Elements of a successful VITO letter (also BASHO)

VITO “very important top executive” letters is an effective way to target a key contact in an organization with personal and valuable messaging. After sending a VITO letter, you can then spend the next few weeks or months with persistent follow up (calls or emails with relevant articles).

October 5, 2020

Softening barriers

Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level person out of the blue with no point of reference, you risk pissing them off. The goal is to get a New Business Meeting with them.

October 1, 2020

Do you have a personal brand?

Your personal brand is your most important asset. It’s your identity and what you stand for. It can be socialized through different mediums (ommnichannel) and can consist of your personal and professional life. One of the most important things you need is a great designer to help build the identity of your personal brand. I…

September 2, 2020

Marketing your franchise

Running a franchise is akin to running a sales territory for a large company, VAR or Telecom agent.

August 21, 2020

Farmers vs Hunters – being a good marketer is necessary

Farmers and Hunters are two different breeds of salespeople. Or are they. The reality is that hunters and farmers are one in the same. Farmers have to develop new relationships throughout an organization in order to grow the business and provide value to new stakeholders.