You want to be where someone is the moment they want information and there are many ways to do that. Here are 7 effective ways I do this by Social Selling in today’s environment: Blogging – Create a WordPress blog or blog through LinkedIn. I have a few WordPress blogs for Marketing, Entrepreneurship and IT,…
Social selling is the process of developing relationships as part of the sales process. The goal is to always to develop a trusted relationship that leads to doing business together.
VITO “very important top executive” letters is an effective way to target a key contact in an organization with personal and valuable messaging.
After sending a VITO letter, you can then spend the next few weeks or months with persistent follow up (calls or emails with relevant articles).
Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level person out of the blue with no point of reference, you risk pissing them off. The goal is to get a New Business Meeting with them.
Your personal brand is your most important asset. It’s your identity and what you stand for. It can be socialized through different mediums (ommnichannel) and can consist of your personal and professional life. One of the most important things you need is a great designer to help build the identity of your personal brand. I…
Farmers and Hunters are two different breeds of salespeople. Or are they. The reality is that hunters and farmers are one in the same. Farmers have to develop new relationships throughout an organization in order to grow the business and provide value to new stakeholders.