LoboSocial

January 29, 2019

Tip: Voicemail Stats

Cold calling isn’t dead but 80% of calls go to VM. Here’s some guidelines to make sure your VM’s are effective.

December 20, 2018

Will Technology Soon Turn Sales Reps Into Marketers?

This article by David Dodd in 2015 helped validate my philosophy of sales reps having to be effective marketers.

December 10, 2018

99% execution 1% idea

Executing an omnichannel strategy isn’t easy. But this is what has to be done to be successful.

November 28, 2018

MEDDIC (light)

MEDDIC is a sales methodology based on qualification for complex (enterprise level) Business to Business sales environments.

November 27, 2018

TIP: Email tester

If you ever guess on someone’s email and want to test the validity, use Mail Tester.

November 20, 2018

CMO redefined for IT salespeople

Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesperson has to be their own CMO that sets the strategies for personal branding, demand generation activities, social selling strategies, communications, market research for their patch, along with hitting their sales targets.

November 19, 2018

Your LinkedIn profile is more powerful than a biz card

Would you go to a board room meeting in a sweatsuit? You can’t make a first impression twice. If your LinkedIn profile is where your clients, prospects, partners, etc are going to see what you’re about, then wouldn’t you want to present yourself in the best way you can?

November 19, 2018

In sales, your Personal Brand is EVERYTHING

In sales, your reputation is everything and it’s your number one asset you’re gonna have throughout your life.

November 18, 2018

Social Selling = Value Selling

Anyone can post an article on LinkedIn and then call themself a social seller. Well that’s not how it goes. It has to show value.

October 21, 2018

5 reasons why newsletters work #trustedadvisor

Newsletters are a way to create value to your clients and then build future campaigns around them. The first newsletter is always the hardest because it may be overwhelming to figure out what your clients want. But it’s up to you to determine what’s relevant to your target audience and how to lay it out in a way they’re going to want to consume it.