LoboSocial

October 5, 2020

Softening barriers

Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level person out of the blue with no point of reference, you risk pissing them off. The goal is to get a New Business Meeting with them.

October 1, 2020

Do you have a personal brand?

Your personal brand is your most important asset. It’s your identity and what you stand for. It can be socialized through different mediums (ommnichannel) and can consist of your personal and professional life. One of the most important things you need is a great designer to help build the identity of your personal brand. I…

September 2, 2020

Marketing your franchise

Running a franchise is akin to running a sales territory for a large company, VAR or Telecom agent.

August 21, 2020

Farmers vs Hunters – being a good marketer is necessary

Farmers and Hunters are two different breeds of salespeople. Or are they. The reality is that hunters and farmers are one in the same. Farmers have to develop new relationships throughout an organization in order to grow the business and provide value to new stakeholders.

May 17, 2020

Email, call to action, phone call, social…..REPEAT!!!

It can take over 10x’s to get someone’s attention. WIFT (what’s in it for them) messaging is the key. Be persistent..

April 23, 2020

Massive action 1999

I was almost put on plan my first year but Massive Action led to Presidents Club the following year.

March 20, 2020

CMO redefined for IT salespeople

Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesperson has to be their own CMO that sets the strategies for personal branding, demand generation activities, social selling strategies, communications, market research for their patch, along with hitting their sales targets.