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Posts from the Persona category

5 Elements of a successful VITO letter (also BASHO)

By Anthony Lobosco on November 16, 2020

Softening barriers

By Anthony Lobosco on October 5, 2020

Personas – who are you selling to?

By Anthony Lobosco on November 29, 2019

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You are the CEO of you!

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When I come across a good tip or have a crazy idea about sales or sales marketing, I put it here or I’ll forget… This is valuable if you want to get better.

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