Blog

May 2, 2022

What is BANT and how can it streamline lead generation?

Posted by: Lucid Content Team Lead qualification is the process of deciding whether the opportunity in front of you (the potential customer) is worth the time it takes to invest in them. It’s an effective way to determine whether a potential customer is truly interested in the opportunity you are presenting. In fact, every one of…

April 30, 2022

Outcome Selling

The main difference between traditional selling and outcome-based selling is talking about the customers priorities (the things they care about) instead of your products and services (which they probably don’t care about). Basically, you’re selling the outcome, not the product.

March 25, 2022

Qualifying Questions

Here are some basic qualifying questions you should be able to get answered to determine whether a deal is viable or not.

March 20, 2021

In sales, your Personal Brand is EVERYTHING

In sales, your reputation is everything and it’s your number one asset you’re gonna have throughout your life.

March 3, 2021

Start with dynamic discovery – 3 steps

It took a lot of effort to get the meeting, but you’re finally there. Now what?

March 2, 2021

Start selling by not selling

I’ve been in sales for almost 25 years, but sadly, only started selling less than a year ago.

February 22, 2021

7 Ways I social sell

You want to be where someone is the moment they want information and there are many ways to do that. Here are 7 effective ways I do this by Social Selling in today’s environment: Blogging – Create a WordPress blog or blog through LinkedIn. I have a few WordPress blogs for Marketing, Entrepreneurship and IT,…

February 20, 2021