VITO “very important top executive” letters is an effective way to target a key contact in an organization with personal and valuable messaging.
After sending a VITO letter, you can then spend the next few weeks or months with persistent follow up (calls or emails with relevant articles).
You want to be where someone is the moment they want information and there are many ways to do that. Here are 7 effective ways I do this by Social Selling in today’s environment: Blogging – Create a WordPress blog or blog through LinkedIn. I have a few WordPress blogs for Marketing, Entrepreneurship and IT,…
Getting through to a key stakeholder isn’t easy. Sometimes, if you cold call a high level person out of the blue with no point of reference, you risk pissing them off. The goal is to get a New Business Meeting with them.