Blog

December 2, 2022

CMO redefined for IT salespeople

Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesperson has to be their own CMO that sets the strategies for personal branding, demand generation activities, social selling strategies, communications, market research for their patch, along with hitting their sales targets.

December 2, 2022

Marketing your franchise

Running a franchise is akin to running a sales territory for a large company, VAR or Telecom agent.

August 9, 2022

Outcome Selling

The main difference between traditional selling and outcome-based selling is talking about the customers priorities (the things they care about) instead of your products and services (which they probably don’t care about). Basically, you’re selling the outcome, not the product.

July 26, 2022

3 Why’s

If you have the 3 why’s answered, you have a strong opportunity: Why do anything? Why buy now? Why your company?

July 1, 2022

MEDDIC – roadmap to success

MEDDIC is a sales methodology based on qualification for complex (enterprise level) Business to Business sales environments.

June 26, 2022

5 ways to test your champion

How many times have you thought you had a true champion to help drive your deal to fruition? Sometimes (or many times), this doesn’t happen.

May 2, 2022

What is BANT and how can it streamline lead generation?

Posted by: Lucid Content Team Lead qualification is the process of deciding whether the opportunity in front of you (the potential customer) is worth the time it takes to invest in them. It’s an effective way to determine whether a potential customer is truly interested in the opportunity you are presenting. In fact, every one of…

March 25, 2022