I’ve been in technology sales since 1995 selling complex and transactional solutions at Cisco (Hardware), BMC Software (Software), and CenturyLink (Telecom). These experiences gave me a unique perspective on selling strategies for each technology stack.
Today, it’s all incorporated into Digital Transformation messaging.
As a Marketing MBA (Fordham University) and entrepreneur, these experiences equipped me with the necessary tools for the digital disruption happening in sales marketing.
In 2008, I created neighborbeeBLOG that rose to 25k monthly visitors (at its peak) due to the incredible original content from the 91 volunteer writers and amplification of these posts through social media communities, including Digg, Delicious, StumbleUpon, Facebook, Twitter and Tumblr. Along with the networks of our writers, these efforts led to word of mouth.
Who knew this would lead to being part of the beginning of true social selling at Cisco Systems. I created my first sales blog, Lobo Cisco, which still gets a lot of visitors a month after being inactive since leaving Cisco in June 2016.
Content is king. How you build strong messaging with it both online and offline is what makes it valuable. It’s taken me a while to learn how to do that and am still learning.
All these activities build your Personal Brand, which matters most because it’s what you stand for.
People buy from people, so give them the opportunity to get to know you.