I’ve been in technology sales since 1995 selling complex and transactional solutions at Cisco (Hardware), BMC Software (Software), and CenturyLink Business (Telecom). These experiences gave me a unique perspective on selling strategies for each technology stack.
Today, it’s all incorporated into Digital Transformation messaging.
I realized that once I stopped selling, I started selling. It’s all about being authentic and letting people know who you truly are.
The wonderful thing is you have lots of ways today to let people know who you are through blogging, vlogging, social, videos, etc. That’s the omni-channel sales marketing strategy.
As a Marketing MBA (Fordham University) and entrepreneur, these experiences equipped me with the necessary tools for the digital disruption happening in sales marketing.
Content is king. How you construct strong messaging with it both online and offline is what makes it valuable.
All these activities build your Personal Brand, which matters most because it’s what you stand for.
People buy from people, so give them the opportunity to get to know you.